The Trade Desk scrutiny is opening doors, as rivals court buyers after audits—but agency AI ecosystems and walled gardens pose the real threat to DSPs.
Newsom mandates safety disclosures, bias checks, and watermarking, defying Washington’s lighter-touch stance.
Instagram’s upgraded model boosts ROAS with less compute, nudging marketers toward hands-off buying.
Low-cost clicks give marketers insight into Amazon’s rankings, but thin volume and opaque chats curb impact.
Calls grow to restrict AI-generated content, prompting marketers to reassess youth-focused placements.
US streaming TV advertising is seeing a significant influx of new advertisers and increased budgets. While Hulu maintains its ad revenue lead, a growing number of brands are diversifying their spend across multiple platforms to reach viewers.
42% of brand marketers and 47% of agency marketers in North America cite limited platform integration as their top barrier to personalization, according to an October 2025 survey from StackAdapt and Ascend2.
In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to overcome these constraints, and where the most meaningful opportunities lie as retailers work to scale the next stage of retail media.
As Apple celebrates its 50th anniversary, we dive into how the company has grown as leader in marketing, retail, and Services—and what’s next.
MPA backlash forces a rethink of borrowed ratings, exposing risks of using third-party trust markers.
Employees feel accountable for customer experience, but few say their brands consistently deliver on that promise.
TotalView merges linear and CTV data across 70 million EU TVs, giving planners deduplicated, cross-channel clarity.
Slackbot unifies 8,600+ tools and agents, turning chat into a command center for enterprise workflows.
Heavy AI use fuels skepticism as “AI slop” erodes trust, forcing brands to prioritize quality, authenticity, and human oversight.
Instagram Plus tools may offer extended Story life, rewatch data, and new traffic insights to boost performance.
Anthropic doubles its paid users as ethics stance, viral ads, and new features drive Pro-tier upgrades.
In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify.
Behr Paint enlisted influencers to help consumers feeling stuck in their DIY projects. Through April 2, consumers can call 1-877-ASK-BEHR to leave a voicemail for DIY creators Tyler Cameron and Shayna Alnwick.
Algorithms summarize the news, nudging marketers beyond legacy outlet mentions.