Reserved Display pairs first-party data with AI to turn homepage ads into merchandising tools.
On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting harder for creator content to break through, and the biggest challenges in measuring the impact of influencer campaigns. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
As AI transforms how consumers search, discover, and shop, brands are rethinking how they show up across LLMs and digital touchpoints. Justin Garvin of Rise, a Quad agency, joins EMARKETER’s Sky Canaves to discuss the shift from organic to paid AI opportunities, the importance of trust, and how to build a smarter, more connected strategy.
Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.
Publicis tells clients it no longer recommends The Trade Desk as both feel pressure from the rise of walled-garden tech platforms.
LongHorn underprices supermarkets, drawing wary home cooks and lifting companywide sales.
Its New York flagship blends café vibes and demos to build halo beyond in-store sales.
Understanding generative AI's use cases, opportunities, and risks is the top AI investment priority for media CMOs worldwide, cited by 34% of respondents, according to a January report from Dentsu.
Meta keeps Horizon alive, but marketers are moving on to genAI, CTV, and TikTok formats that deliver scale and ROI
AI scales flawed data, worsening results from broken, privacy-hit systems.
Inclusive design drives cultural impact and offers an opportunity to reach 1.3 billion consumers
US retailers and wholesalers grew total media ad spending 13.9% in H1 2025, but growth slowed to 6.9% in H2 2025, according to a January report from MediaRadar.
17.9M tuned in to the Oscars ceremony, down 9% YoY, as social clips and second screens siphon live TV’s once-captive crowd.
Combative ads cut through feeds, but risk boosting competition or backlash that can outweigh the buzz.
With budgets in the low millions, B2B tech firms are prioritizing video to reach Gen Z and maximize effectiveness.
The World Cup remains one of the globe’s most popular sporting events. While US interest in the quadrennial event has historically lagged other countries, it may be inching up due to hosting duties—but not dramatically. TV will dominate US viewing habits, and host cities stand to benefit from fans.
On today’s podcast episode, we discuss whether Walmart and Target were ever truly competing on the same promise of mass retail, or whether they were solving different consumer needs all along. We also explore the differences in their loyalty program strategies and consider whether their recent success has been driven more by business models or by execution. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Rachel Wolff.
Agent Kit promises cleaner traffic and compliant automation amid privacy and power worries.
Amazon’s pullback from USPS could leave rivals facing higher costs and worse service.